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The Basic Requirements of News Writing for Dafa Practitioners (Part 3)
By a Practitioner in the U.S. (Clearwisdom.net)
IV. The Lead and the Title for News Writing
1) The Function of the Title and the Lead
The title of the news article is the spirit and essence of the article. A
good title should convey the main point and significance of an article for
readers. It is critical for readers to decide if they would like to keep reading
on, so the basic requirement of a good title is to convey the main point. The
wording must be concise and attractive to readers.
The lead is the first paragraph of the news article. It should be concise,
outline the major points, give the rough story line and lay the foundation for
the whole news article. Readers usually get to know the contents and nature of
the news article based on the lead. Then they decide if they would like to
continue reading. After reading the lead, if readers cannot figure out the main
content and theme of the article, then the lead must be re-written. In the
process of editing, the editors will often change the title or write a new
title. If the editor has to write a title, he has to rely on the lead written by
the reporter to grasp the main idea of the draft. If the editor cannot
understand a lead properly or even has to help re-write the lead and draft, then
the lead is not considered up to the standard or meet the requirements of basic
news writing.
If you understand the above points, then it is not difficult to understand
why the usual order of writing news articles is lead -> Body -> title (not
the order for readers: title -> lead -> Body).
2) Issues that Needs Attention when Writing a Title
If the news article is not based on some clearly defined content as subject
matter, the target audience is changing constantly, or too many issues are
addressed in the article, then it means that there is no theme. It will then be
difficult to have a good title. This kind of issue must be addressed; otherwise
after reading it, the effect won't be good. If you really want to fix the news
article, it is not enough to just fix the title. You must re-write the whole
news item that underscores the theme and news' selling points, and then write a
good title that will best convey the spirit of the news article.
Some practitioners could not think of proper titles for their articles, so
they just use titles like "My Cultivation Experience", "The Story
of My Being Persecuted", and "My Cultivation Path in the Fa-rectification
Period" so that the readers will figure out the theme or summarize by
themselves. This is not efficient and needs to be avoided. The purpose of
writing articles is to validate Dafa and clarify the truth. If you cannot get
the attention of readers, then you will not achieve the powerful effect of a
Dafa disciple's article. If you can take a little more time, you can write as if
you are facing a group of people who are waiting to learn the truth from your
words. They are not like you. You are very familiar with many basic facts,
including how force-feeding becomes a torture tactic and how painful that would
be. To them, these are very far away and very hard for them to imagine. If you
do it this way you can then fix and adjust the news article a bit; catch the
readers' interest by using an effective title and transform your story of being
persecuted into a sharp tool for eliminating evil. It can be turned into the
illuminating light for learning the truth about Falun Gong and into the reason
that the reader will relate to and be willing to support Falun Gong.
Some author-practitioners think that many readers (including many overseas
practitioners) will not read that much of the section on the facts of
persecution presented on the Clearwisdom website. They would write long titles,
so that even if readers won't read the body, after glancing at the title they
will know the basic facts. You can see how hard the writers are trying, but this
won't solve the fundamental problem. This also won't encourage people who were
not intending to read originally, to read. For those who would like to keep
reading, what's lost is the quality of the writing. After all, what is
undermined is the spreading of the truth.
In addition, the title's wording must avoid misunderstanding. If a title's
wording indicates other meanings as opposed to what is intended, especially
those that are contrary of the intended meanings, then it should be avoided. How
the title sounds is also important. After you write the title, you should read
it out loud. It will be easier to spot potential problems and misunderstandings
in this way.
3) Issues that Need Attention when Writing the lead
You only need about 3 sentences for a lead. You should write the most
important information first, describe the major points concisely, and then
outline the event. Sometimes in order to better get your information across, you
don't have to stick to the usual pattern of news writing (a cookie-cutter
writing style sometimes could lead to superficiality and rigidity in expressing
your meaning), but you still need to pay attention to the basic rule - write the
most important information first, describe concisely the major points of the
news, then describe the outline of the event.
A good example in such a case would be a news article titled "Precedents
for U.S. Companies Being Held Accountable For Human Rights Violations Committed
Abroad". The first paragraph was written like this: "Recently, the
U.S. cosmetics company Mary Kay Inc, based in Dallas, drew international
attention for their Shenzhen China branch requiring their employees to sign a
declaration to "not practice Falun Gong or promote Falun Gong." This
is a clear violation of human rights. After reading several Clearwisdom.net
articles, we felt compelled to bring up several court precedents of U.S.
companies being held accountable for human rights violations committed
abroad."
This pattern of writing is good enough to express the major news points and
the tone is mild. If necessary, it could be tightened up to present a more
unified and clear message. For instance, it could be written in this way:
"There are many judgments, where U.S. companies have been held responsible
for their illegal activities overseas. A review of those cases was triggered by
the case of the U.S. cosmetics company Mary Kay Inc. The China subdivision of
Mary Kay Inc has drawn attention overseas due to its human rights violations on
the issue of Falun Gong lately." These two versions each has its own merit.
In the article entitled "Chengdu Dafa Disciple Jiang Qian Illegally
Sentenced to 4-Year Jail Term", the first paragraph was written this way:
"On May 7, 2001 Chengdu Dafa Disciple Jiang Qian and two fellow disciples
went out to protect the Fa and put up banners reading "Falun Dafa is
Good" to show their support of Falun Gong. On the same day evening, a local
resident reported all three of them to the Wenjiang Public Security Bureau and
the West City Police Station, and consequently they were all arrested. Their
flyers and slogan posters were all confiscated. They were handcuffed and
escorted to Wenjiang Public Security Bureau Detention Center for vicious
interrogation and their names and addresses were recorded. At 2 a.m. the next
morning, Jiang Qian was handcuffed and escorted back home. A dozen police agents
were searching his home and ordered his family members to turn in his Falun Dafa
books. The agents were furious. They escorted Jiang Qian back to the Public
Security Bureau Detention Center for 2 days. Then he was sent to a jailhouse
directly." According to the basic requirements of a lead paragraph, this is
not a concise lead, so one needs to be added.
Almost every day you can read case reports about Falun Dafa disciples
tortured to death in China. If a lead reads like "Chongqing Dafa disciple
Zhou Liangzhu, female, 60, engineer, was arrested twice and detained in the
Maojiashan Women's Labor Camp because she kept exposing the evil persecution and
clarifying the truth. She was transferred back and forth between the prison and
the brainwashing classes, and was tortured severely. She died at her home on
October 17, 2003." This lead did not target the essence of the news. After
you read the title "Chongqing Dafa Disciple Zhou Liangzhu Tortured to
Death", what a reader most needs is not "Chongqing Dafa Disciple Zhou
Liangzhu, female, 60, engineer", as it has no critical information, nor
does it convey any crucial points. If we rewrite the original lead, it could be
something like: "Zhou Liangzhu, Chongqing engineer in her 60's, was
tortured and hounded to death because she exposed the facts of the persecution
of Falun Gong. Ms. Zhou was detained and tortured at the Maojiasan Women's Labor
Camp, the local prison and brainwashing classes prior to her death."
In fact, if you have a draft on hand to be fixed, you need to read the whole
article, and then you will have a better way of rewriting the news draft. After
you've fixed the lead, which means you have laid a new foundation for the
article, you may adjust the contents of the body accordingly. There are usually
two ways to do this: the first way is by the order of the importance of the
news; the most important first, the less important second, the least important
and additional materials last. The second way is to narrate in chronological
order. Be careful not to comment or involve personal feelings while narrating,
as news writing should be as objective as possible. If you feel you have
something important to say, even though it may not be a news worthy element, you
can still write up a concise, independent paragraph, and then see to it that it
fits well with the context of the whole article.
By the way, I'd like to stress one point. As people reporting news for a
Falun Dafa website, we should remember the principle of
"Truthfulness-Compassion-Tolerance" by heart all the time. We should
hold ourselves to this standard. We must treat those who don't know about the
truth of Falun Gong differently from the evil beings. We need to keep calm and
avoid judging people at all times. Otherwise, that is not the manifestation of
compassion, but the opposite of the path of a Falun Dafa disciple validating the
Fa. Before we start rewriting, we must be clear on this point.
[To be continued]
For Parts 1 and 2, please see |