Let's Use the Media to Full Advantage

By an overseas Falun Dafa practitioner

(Clearwisdom.net) How can we overcome the current adverse situation of difficulty with ticket sales for the Holiday Wonders Show? I recommend that practitioners who have come to New York find practitioners with a good command of English to do media work in order to ensure effective implementation.

At this critical time, we shouldn't just rely on how many media contacts we have made or articles that were sent out. What's really important now is to ensure that more people see our ads and our articles and get the message. We should also maximize the roles played by mainstream media as well as grassroots (individual) live media. If we are not doing this properly, we are not meeting the requirement.

At the same time, if practitioners who have participated in the media are content with what they have already accomplished rather than focusing on the ultimate goal, that is, leading predestined sentient beings to our show, they are also delaying the effort.

Mainstream media should cover our show extensively. Ordinary people's advertising theory is this: An ad seen everywhere will have the greatest impact. If a person thinks about the ad even before he sleeps at night, it is because that ad is appearing in mainstream media with high frequency.

The Holiday Wonders show in New York is about to begin. This period of time is in fact the manifestation of the quality of our Fa study and whether we can upgrade in critical times. Regardless of any inadequacies that the coordinators who plan for the show might have, we--as one body--must not blame anyone and must maintain righteous thoughts at all times.

A practitioner who distributed over 700 flyers during rush hour as she rode an elevator shared her understanding: "When the effect of my distributing flyers was not good, I found that it was because I didn't communicate well with people's souls. I then would not hand out any flyers without adjusting myself first. After that, I used my righteous thoughts to introduce our show. I only gave out a flyer when I knew the person who received it would cherish what I gave her. Then I noticed other people in the elevator were also listening attentively. Later, during the show, when I interviewed several audience members, they all said that they had heard someone tell them about the show and that's why they came. That someone was actually me. They earnestly heard what I said to them. I think I spoke quite well that day--this is 'live' media.

One audience member told me, "When I watched the news on TV last night, I learned that your show just started yesterday. There was a scene that really captured my attention. I told my husband that we must go to see the show."

Another audience member told me that she came because she saw our large ad. That ad gave her the impression of myths and legends. After seeing the ad, she came without hesitating. She also brought her family and relatives to the show.

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