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Some Thoughts on Promoting Advertisements for The Epoch Times Newspaper Shared at 2006 Toronto Fa Conference
(Clearwisdom.net) Upon hearing that The Epoch Times newspaper was
facing a difficult financial situation, and that they needed more practitioners
to promote advertisements, I decided to help. I am not an outgoing person, nor
did I have any ideas about how to promote advertisements. However, I was
inspired by the experience shared by one fellow practitioner, and I decided to
give it a try. That fellow practitioner expressed her understanding of a
paragraph of the Fa lectured by Master on the topic of "Reverse
Cultivation." Her understanding was that we are practitioners, and Master
would add gong to the position where our xinxing
levels are to help us. Therefore, we do not need to learn how to promote
advertisements step by step from scratch as ordinary people do, nor do we have
sufficient time to do so. As long as we have righteous thoughts, Master will add
gong to ours. That is, "Cultivation depends on one's own efforts,
while the transformation of gong is done by one's master." (Lecture One,
Zhuan Falun) I thought that by promoting advertisements for The
Epoch Times, I could cultivate myself during the process, and that would be
a good idea. However, it was really very hard when I began. It was a genuine
test to my xinxing, and the interference from the old forces was quite
intense. The thought of quitting from this program always popped up in my mind. In order to promote ads, I had to learn how to make phone calls or do
"telemarketing." I was very nervous when I first picked up the
telephone. A practitioner demonstrated the technique for me several times, and I
followed that method. After having made several dozen phone calls, I no longer
felt nervous or scared. The attachment of fear was gone, but a new problem
emerged. Sometimes, I spent a whole day making more than a hundred phone calls
without any noticeable progress. I became very depressed and felt that a whole
day had been wasted like this, and I couldn't calm myself down. This was truly a
xinxing test for my cultivation. After eliminating the attachment of
fear, I had to cultivate myself to become more patient. There were difficulties
along every step of my cultivation path. The next step was to promote ads in person. I heard that the effects of
directly promoting advertisements face to face to the customers were very good,
so I decided to visit companies one by one by myself. Direct ad promotions to
customers means communicating with the managers of businesses door to door on
the streets or in the malls. I started at a fashion store in Scarborough Town
Centre. As soon as I forced myself to enter the store, my mind was working hard
on how to speak to the people in charge of the store. However, I was too shy to
talk to them. Whenever they saw me, I turned away immediately and looked at the
merchandise in the store, pretending to be a customer. Just at that time, I saw
an acquaintance of mine, who appeared to me as a "lifesaver." As a
result, I talked with him for more than one hour. After he left, I still needed
to do my job. I re-entered the store and approached the store owner after
walking around the store several times. Unfortunately, the results were not
successful, but at least I had my first sales experience behind me. From there,
I went to more than a dozen stores, but no one was willing to purchase a single
advertising column. Having tried for the whole day, what I received were only
refusals and even unpleasant words from some of the people that I encountered. In one of the stores, I met an acquaintance of mine from a long time ago. He
said to me, "Why don't you do something proper instead of promoting
advertisements?" It sounded as if I wasn't engaging in a decent business. I
felt so frustrated that many negative thoughts popped up. Is it right that I am
not a suitable person to promote advertisements? What should I do in the future?
My mind was overwhelmed by these thoughts for quite a while. Eventually, I
realized that as Dafa disciples, we should do everything according to the
requirements of the Fa instead of ordinary people's notions and standards during
this Fa-rectification period. With this righteous thought, I became determined
to fulfill my responsibilities in promoting ads for The Epoch Times. Gradually, I obtained my first client and made the first transaction for a
small amount of currency, which encouraged me and made me feel a bit more
comfortable inside. However, since the price of the transaction, which was
determined by me, was too low and didn't meet the requirement, a fellow
practitioner criticized me on this. As a result, I felt depressed and I couldn't
cheer up. Thinking over this matter, I realized that cultivation is about
elevating xinxing. When our xinxing is upgraded, the clients will
come to us. Master said, "One's gong level is as high as one's xinxing
level." (Lecture One, Zhuan Falun). Elevating xinxing is
crucial to one's cultivation, so I should upgrade my xinxing through
overcoming all the difficulties. There is a saying: "A fall into the pit, a
gain in your wit." I should improve where I hadn't done well before. Master
did encourage me. The following day, I obtained several new clients and
successfully signed contracts with them for small amounts of currency. This
improvement and some compliments from my fellow practitioners made me feel dizzy
with success. As a result, the mentality of showing off and the attachment of
zealotry emerged. Soon after that, new problems came up. A meeting with a client
didn't proceed smoothly that evening. At first, there was a traffic jam on my
way to meet with the client. Later when I finally managed to get there, due to
my delay of more than one hour, the client was unpleased, and then the deal was
canceled. I realized that this was caused by my attachment of zealotry, and that
I should be aware of it. I should let go of this attachment. A few days later,
this client called me back and completed a sale with me. With the support and help of my fellow practitioners, I eventually persisted
along my path. I thought that perhaps because Master could see my determination
to promote ads for The Epoch Times, He was helping me to successfully
complete several sales worth a total of more than $5,000 in the first month.
However, I didn't feel too confident in my heart, because I had no idea how this
had been accomplished. It seemed to me that without too much promotion from me
to my clients, they were just willing to sign contracts with me. In the
following month, I gained some confidence, but things didn't go as smoothly as
they did in the first month. I made many phone calls, and went directly to many
different businesses to promote ads to clients face to face, however, there
weren't many positive results. Furthermore, after the conclusion of one deal,
the client changed his mind and canceled the contract. My fellow practitioners
encouraged me, saying that I was doing a great job. I was wondering in my heart,
"Can my performance at this job be called doing well?" I felt that
advertisement promotion was really a big challenge for me. Besides these
hardships, I couldn't make myself calm down when I was studying the Fa and doing
the exercises. Everything that was entangled in my mind was all about how to
successfully promote advertisements. I tried hard to let those attachments go,
but my efforts were in vain. Just at that time, a fellow practitioner provided
me with a job opportunity and asked me whether I would accept it or not. It was
a job within my professional field. In the past, I had acquired a professional
certificate in this field, yet I hadn't found the chance to obtain a suitable
job. Now the opportunity came. In my heart, the debate of whether I should
accept it or not was very intense. I had just started my job at promoting ads
for The Epoch Times, and everything had just begun to go smoothly. Was
this opportunity of my preferred job simply interference to my work promoting
ads? Then I wondered, if in the future I couldn't do a great job at promoting
ads, would this kind of opportunity for my preferred job ever come to me again?
What should I do? I made myself calm down to study the Fa and then shared my
situation and my own understandings with my fellow practitioners. Eventually I
realized that as Dafa disciples, we should regard the requirements of the Fa as
our priorities instead of selecting what to accept or reject according to our
ordinary people's needs. Therefore, I was determined to continue my job at
promoting advertisements. Although promoting ads is very difficult, I do treat it as a means of
cultivation instead of simply a job, and thus I try my best during the process
of doing it. I think that as Dafa disciples, as long as we have righteous
thoughts and try our best, Master will arrange everything for us. In this way, I
could naturally fulfill my goal every month, and I even exceeded my target for
this month. During the process of promoting ads, many of my attachments were exposed. The
most obvious one was the attachment of zealotry. When I did pretty well, I
immediately became rapturous. Then I soon realized my shortcoming and eliminated
my attachment of zealotry. However, it appeared again and I cultivated myself to
let it go again. When I couldn't make even one deal, I became very anxious. I
easily felt anxious again even though I could make a deal, because I was
wondering where the next deal would come from. It was very difficult to maintain
a calm mind all the time. My heart, like in a tug-of-war, was pulled to one side
at one moment and then pulled to the other side at the next moment. This is a
very good opportunity for cultivation. During the process of promoting ads, I realized that everything practitioners
do is not only a superficial phenomenon that demonstrates itself to ordinary
people's society. In order to save sentient beings, as Dafa disciples, we can
utilize different manners and different channels to access ordinary people and
thus accomplish our predestined relationships with them. What matters is that
during this process, we upgrade ourselves as well. Everyone talks about saving
sentient beings; however, the worldly side-path practices in the past didn't
really save anyone. Today Dafa is spread broadly, and it is totally different
from what was stated in the past about saving people. Dafa disciples are lives
created by Dafa. If we cannot cultivate according to the Fa, the sentient beings
of our worlds cannot be saved, and our own lives will be in great danger of
being totally destroyed. We are the carriers and manifestations of the Fa in the
human world. We have the responsibility to fulfill our great prehistoric vows to
assist Master with Fa-rectification. Therefore, our personal cultivation is very
important. In conclusion, I would like to cite a few sentences from Master's
scripture "To the Australia Fa Conference:" "Whether you are a new or veteran student, all the same
you must not neglect Fa-study on account of being busy. Don't just go through
the motions when you study the Fa. You should study with a concentrated mind,
and you must really be studying. There have been so many lessons involving this.
I hope all of you do well on the final leg of the journey. The future will soon
be displayed before [the world's] eyes." The above are some of my personal cultivation experiences. Please point out
with compassion any inappropriate parts for me. Thank you Master! Thank you everyone. Posting date: 2/3/2007
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